Due to the nascent stage of hydrogen markets, efficient support allocation mechanisms like auctions are critical. Auctions enable competitive price discovery, helping stakeholders make informed decisions, and connect hydrogen supply with demand. Beyond price optimization, auctions are instrumental in advancing other objectives. The report identifies 22 distinct objectives, grouped into four thematic clusters: scaling, domestic development and speed, sustainability and resilience, and efficiency. The report features case studies of four recent hydrogen auctions. Drawing from the analysis, the report develops recommendations on how to align objectives to minimize trade-offs for maximum impact.